Claudio Toyama founded Equilibrio Inc. Ltd. in 2006. The company is a Stakeholder Experience consultancy offering strategic counsel to clients in a wide range of sectors, including entertainment, aerospace, media, finance, FMCG, information systems and telecoms.

The consultancy helps clients to ensure customers have an experience that is as fulfilling as possible, to the benefit of the client.

Equilibrio Inc. Ltd. works mainly with CEOs, marketing directors, research directors, and heads of strategy, branding and design.

Consultant experience includes AOL, Shell International, BT, Charles Schwab Europe, Yellow Pages (Yell), Channel 4, the European Space Agency, Nokia, amongst others.

It specialises in three main areas:

:: Brand and Customer Experience ::
Every single customer expects their interaction with a company, product or service to happen seamlessly and without glitches. They also expect to be treated with respect and in a unique, consistent and differentiated manner. With the increasing trend of commoditisation of products and services, the only way to differentiate your company from your competitors is via the experiences you will provide to your customer and Equilibrio Inc. Ltd. helps you achieve that.

:: Research-based consultancy ::
In order to satisfy and even delight your customers, you first need to understand who they are (target market), their behaviours, attitudes, aspirations, desires and expectations. Through the use of a number of techniques, market research is able to help you understand your customers and their many facets. This information is then compiled, analysed and used in the decision making process.

::Competitive intelligence ::
Competitive intelligence (CI) is the process of monitoring the competitive environment. CI enables senior managers in companies of all sizes to make informed decisions about everything from marketing, R&D and investing tactics to long-term business strategies. Effective CI is a continuous process involving the legal and ethical collection of information, analysis that doesn’t avoid unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers’ (Society of Competitive Intelligence Professionals).